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| 1. |  | The Brand Gap: Expanded Edition from Peachpit Press Price: $14.95 Customer Review:  For those who are really interest in understand the flows, meanings and errors on strategic corporate identity programs, it is quite fundamental the analysis and careful reading of this book. Neuimeyer is a character well known in the topic of brand and identity and with this issue allows to... |
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| 2. |  | The Open Brand: When Push Comes to Pull in a Web-Made World from Peachpit Press Price: $16.49 Customer Review: This is a quick read loaded with insight and data that every smart business person should read if they want to stay current and embrace the concept of opening up their brand. |
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| 3. |  | Zag: The Number One Strategy of High-Performance Brands from Peachpit Press Price: $16.47 Customer Review: This book provides a great introduction to branding concepts and strategies. It includes very succinct, actionable points to evaluate your current position in the market or shape a new brand from the ground up. It is a self-described quick read for a 2-4 hr plane ride. This is perfect for a... |
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