ISBN13: 9780470130650
Condition: New
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Web Analytics: An Hour a Day
by: Avinash Kaushik

Editorial Review:

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Customer Reviews:

Avg. Customer Rating: 5.0 / 5.0

Must read for any Digital Marketer:

Informative and not technically heavy going. The tone and language used make it a treat to read not a task. Has changed everything I thought knew about Web Analytics for the better and I have already used many of the authors arguments to affect positive change within my organisation. Must read!

Buy. Read. Internalize. Web Analytics - An Hour A Day:

Readers new to web analytics should jump to Chapter 4 first and follow the 10/90 rule: spend 10% of your analytics budget on tools and 90% on people. Translation: Create a free Google Analytics account and gain firsthand experience, before tackling a premium web analytics solution.
Experienced web analysts will appreciate Chapter 11 about creating actionable dashboards and Chapter 14 "Turbocharge Your Web Analytics."
The 12-month format seems suboptimal in today's turbulent economic times. The... more info

Could have been better:

I don't understand all of the 5-star reviews. This book isn't horrible, but it could have been much better.
The first half of the book provides background on web analytics. The second half of the book is structured as lessons that cover one or more days over the course of several months. Apparently the idea is that you can break down the learning into bite-sized chunks to be digested over a longer period of time. Each lesson is about a page or two.
This structure did more harm than good. I'd... more info

The Holy Grail for any Web Analytics Junkie:

I've been promising this book review of "Web Analytics: An Hour a Day" by Avinash Kaushik for near six months and it has taken every week of six months to finally make it all the way through this book. I've spoken many times about Avinash and his wonderful blog "Occam's Razor" which this book being the pinnacle piece of the writings on that blog. Avinash is an analytical genus and the knowledge and experience he pours into this book are unbelievably practical, but even more important downright effective.more info

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