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Author: David Meerman Scott $11.75 Features:
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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories |
Editorial Review:
A World Wide Rave!
What the heck is that?
A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.
Rules of the Rave:
- Nobody cares about your products (except you).
- No coercion required.
- Lose control.
- Put down roots.
- Point the world to your (virtual) doorstep.
You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.
What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.
In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0 
World Wide Rave: 
World Wide Rave is a must read for anyone involve in marketing. It is very easy to read and the stories are amazing.
Loved this book!:
A lot of it was similar to "PR & Marketing on the Web," but I am a Marketing Director of a power quality company, so this information directly applies to my position. I appreciate all of the ideas & momentum that it has helped give my department.
World Wide Rave:
This book changed the way I do business. Do not be late to the party. This is a must read for business owners. I wrote about this in my motivational blog. [...]
Couldn't put it down:
David Meerman Scott's book was inspiring and full of incredible advice on getting attention on the web - without begging or buying your way in!!
I would recommend this book to every small business owner and every marketing professional.
I purchased this copy to have the physical book after it was provided to me by the college I attend as part of the curriculum for my markerting studies.
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