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Author: Jerri L. Ledford, Joe Teixeira, Mary E. Tyler $18.89 Features:
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Google Analytics, 3rd Edition |
Editorial Review:
With 2 billion sites on the Web, who's looking at yours?
Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what's new in Google Analytics, how to get the most from the program, and what to do with what you learn.
Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports
Learn to interpret and apply Analytics results, even if you're not a Web pro
See how other companies use Analytics data
Explore new features such as AdSense integration, cost data settings, motion charts, custom reports, and event tracking
Apply the information you'll get from reports on traffic, visitors, content, site searches, and more
Drill down deeper with advanced techniques, tips, and hacks
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Customer Reviews:
Avg. Customer Rating: 3.5 / 5.0 
analtyics: 
I purchased this book because I manage the analytics account for my company and really wanted some helpful assistance for using the more complex functions of analytics - like event tracking and custom reports. Unfortunately, this book assumes a higher level of knowledge of javascript and web-lingo than I currently have, and just doesn't break things down as much as I was hoping.
Third Edition is Good But Not Great: 
New technologies like Google Analytics change so fast. I purchased the third edition of this book from among a group of three or four books on this subject because it was the newest release. A second consideration, for me, was that I wanted a book specific to Google Analytics rather than a book focused on the larger subject of Web analytics. I wanted a book that would point me at the important features of this tool without reading an extra 300 pages of analytics theory.
This book delivers as a quick...more info
All around good guide to Google Analytics:
Like my title says, its a good review. Not great, not bad....good. Covers all details of setting up and using a Google Analytics account. That is great for some but a little too much for me.
If you are a small business owner that wants to do analytics on your own and don't know where to begin...buy this book.
If you have some experience with Google Analytics all ready and know your way around web metrics, you will be better served by a slightly more advanced book.
Must have information for web involved people: 
This book is fairly complex but it fills a need for those trying to understand Google Analytics. Well organized
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