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| 1. |  | Web Analytics: An Hour a Day from Sybex Price: $19.79 Customer Review:  Very informative. i have done web site analysis before and still enjoy reading the book. |
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| 2. |  | Competing on Analytics: The New Science of Winning from Harvard Business School Press Price: $19.77 Customer Review: This book really nails it. I have been doing analytics for 20 years and have always preached fact-based decision making. My company specializes in direct marketing which is a very traditional area for use of analytics, but also very limiting. As Davenport illustrates, there are significant other... |
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| 3. |  | Advanced Web Metrics with Google Analytics from Sybex Price: $26.39 Customer Review: I've used WebTrends for some time. Used a very early version of Urchin circa 2005. Started with Google Analytics in 2008. Google Analytics has come a long way since Urchin. WebTrends is definitely more potent with a lot more features. But well .. you're paying for it. Google Analytics is free. The... |
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| 4. |  | High Performance MySQL: Optimization, Backups, Replication, and More from O'Reilly Media, Inc. Price: $31.49 Customer Review: If you have ever so much as sneezed near a MySQL statement you must read this book. I have been using MySQL and reading other books for at least a decade but had no idea how much I didn't know (had never thought of this way). This book is very well written, very useful and practical, detailed for... |
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| 5. |  | Head First SQL: Your Brain on SQL -- A Learner's Guide from O'Reilly Media, Inc. Price: $29.69 Customer Review: I had read several other books on SQL and MySQL (the RDMS this book primarily uses), but none presented it as clearly or as FUN as this book does. Like all the other Head First books, this one is engaging, witty and perfect for those of us who have short attention spans, but big brains. Normally a... |
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| 6. |  | Data Mining: Practical Machine Learning Tools and Techniques, Second Edition (Morgan Kaufmann Series in Data Management Systems) from Morgan Kaufmann Price: $41.55 Customer Review:  This book was used as one of the two textbooks in a graduate school database course. It is hard to follow and places too much emphasis on the Weka data mining language (the authors developed Weka). As a data mining beginner, I had to consult several other data mining references in addition to this... |
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| 7. |  | SQL Cookbook (Cookbooks (O'Reilly)) from O'Reilly Media, Inc. Price: $26.37 Customer Review: I was tasked with deliverying 6 key-performance-indicator (KPI) using SQL and Crystal Reports and an Oracle database. And for three disparate areas in the world (USA, Singapore, and The Netherlands). Sure, I could write a 'SELECT' statement or perform and 'UPDATE'. But, I did not know... |
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| 8. |  | FileMaker Pro 9: The Missing Manual from O'Reilly Media Price: $23.09 Customer Review: When I took a training class on File Maker Pro9, the instructor kept referring to this book. It's a very handy reference book to have. |
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| 9. |  | Enterprise JavaBeans, Fourth Edition from O'Reilly Media, Inc. Price: $44.05 Customer Review: I started reading this book with a basic understanding of EJB 3.0. But the book does not keep you interested in the topic. I found the reference manual more interesting. I use this as a reference book. |
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| 10. |  | Oracle Essentials: Oracle Database 11g from O'Reilly Media, Inc. Price: $26.39 Customer Review:  I must admit I had some preconceptions when I picked up this book. I thought it might be a little weak on substance. I also thought it was trying to do too much, with such a broad topic. It turns out I was pleasantly surprised. For starters I read the preface. The authors work in technical... |
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| 11. |  | SAS For Dummies (For Dummies (Computer/Tech)) from For Dummies Price: $19.79 Customer Review: Bought this book for a new job that didn't happen. You'll probably see itllisted soon! |
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| 12. |  | The Elements of Statistical Learning: Data Mining, Inference, and Prediction (Springer Series in Statistics) from Springer Price: $77.37 Customer Review: The book is really helpful and was being delivered to me in a timely fashion. |
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| 13. |  | Collective Intelligence in Action from Manning Publications Price: $29.69 Customer Review: I can't really suggest this book enough for several reasons. It is a very useful and FUN application of many computer science concepts. It's easy to really geek out on because of the advanced methods/concepts used in a social networking context. |
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| 14. |  | MySQL Cookbook from O'Reilly Media, Inc. Price: $31.49 Customer Review: I really enjoy cookbooks because of their no nonsense organization. This MySQL book exactly fits that description. Chances are just scanning the table of contents you'll find the question you are asking with the answer and explanation at your fingertips. Nuggets of information I found... |
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| 15. |  | Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management from *Wiley Computer Publishing Price: $31.50 Customer Review: Be careful, the first edition is MUCH older. Make sure you get the current 2004 edition. There are most recent books, but this one is still worth reading first. This is especially true is you are an analyst. Managers of analysts might enjoy Super Crunchers: Why Thinking-by-Numbers Is the New... |
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| 16. |  | Learning SQL from O'Reilly Media, Inc. Price: $23.07 Customer Review: This is a great for those who want to learn mysql. It's easy to understand and the examples are clear and simple and teach you step by step what you need to know. I just think it would be better to focus on Oracle SQL than mysql and that sometime the book doesn't cover the why and how of... |
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| 17. |  | Microsoft ® Office 2007 Business Intelligence from McGraw-Hill Osborne Media Price: $26.39 Customer Review:  The book does not include the code necessary to work through the examples. It's not included as a CD with the book or as a publisher download. The author's company will sell you the CD with the code and some "extras" for an additional $24.95. This makes the book excessively overpriced for what it's... |
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| 18. |  | Actionable Web Analytics: Using Data to Make Smart Business Decisions from Sybex Price: $19.79 Customer Review: The book's a little long winded and the points get a bit repetitive...Luckily they're all pretty much on the money. It's a great tool to help people understand the limitations of analytics and the value of using the right analytics. I've already recommended it. |
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| 19. |  | Google Analytics 2.0 from Wiley Price: $19.79 Customer Review: This book was one of my favorites and I've read a lot of books on Google |
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| 20. |  | Data Mining with Microsoft SQL Server 2008 from Wiley Price: $44.36 Customer Review: This book was a very useful resource while developing a plug-in algorithm to the SQL Server Data Mining framework. I have had mixed results in the past trying to integrate into the framework, but both this book and the previous SQL Server 2005 version answered all my questions and helped me and my... |
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